According to Yahoo! tv news site, MTV is actually changing its programming or simply not just focusing on music. In a marketing's point of view, this implies that they are expanding their market into a much wider coverage as compare to just music. As a regular viewer (during my high school days), this would be a mess for me. Well, that was a decade ago. In my opinion, I think the channel is not really into just music. In fact, they also engage in movies because they have their MTV Movie Awards.
Well, we will be expecting a lot more changes to the most popular channel.
Read more about this news here.