At first I was sort of skeptical with this post at Yahoo! and really thought of it as another fairy tale story. Indeed, it is like a fairy tale happens to two best-friends who makes their $2000 investment to million.
According to the article at Forbes, Adrian Salamunovic and Nazim Ahmed were not actually looking for the million worth of idea it just popped out during their drinking session.
Ahmed worked for Bio-Rad, which markets DNA-imaging equipment. Salamunovic noticed Bio-Rad's brochure on the table and to his untrained eye, the images looked like art.Interpretation with the DNA images as an art changed their life and makes them millionaire now. Here's how they do their business.
they outsourced DNA imaging to a DNA-extraction lab in Montreal. Working out of Ahmed's apartment, they sold a few prints to family and friends. As the work caught on, they were invited to showcase at an Absolut Vodka-sponsored party in Ottawa's SOHO neighborhood. The new company, called DNA 11, sold $40,000 worth of art in the first month. An 8"x10" mini-DNA portrait goes for $200, while a 36"x54" wall canvas garners $1,300. The Museum of Modern Art features DNA 11 art in its museum stores in New York and Tokyo. The company's revenue in 2008: $1.4 million.
Share and Enjoy!